Hi, I’m Kaylie ☺

and I’m pretty good at

SOCIAL MEDIA STRATEGY & CONTENT CREATION

☟ I’d love to help you…

❶ build or optimize your social media strategy

❷ manage and run your social accounts

❸ create your video & graphic content

I’m glad you found me!

I’m a digital content professional with 15 years in the game. I'm here to help clients clarify their digital content goals, build a social media strategy that sets them up for success, and then execute these plans in the form of ongoing platform management.

But wait, there's more! One of my favorite things to do is to actually *create* the content itself. I am a videographer & editor, adding creative execution to strategic vision.

I navigate you through the constantly changing landscape of social media, offering actionable insights, trend analysis, and innovative strategies to keep you ahead of the curve, while staying true to your brand. I focus on…

  • building you a social strategy that’s aligned with your end goals

  • creating content that serves a purpose for your business while aligning with current trends and the evolving tech-social landscape

  • optimizing your content and plans for search engines and generative AI

Check out my past experience here ☞

social media strategy

✿

digital content creation

✿

platform management

✿

video editing

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social media strategy ✿ digital content creation ✿ platform management ✿ video editing ✿

services

Choose from my range of services—whether you need a killer social strategy, standout content creation, or hands-on platform management, I've got you covered!

❶

PLAN IT

❷

CREATE IT

❸

MANAGE IT

1. SOCIAL MEDIA STRATEGY

Let’s get your social game on point! I’ll whip up a custom strategy that vibes with your brand and gets your audience talking (and tapping). From content ideas to hashtag magic, we’ll make sure you’re hitting all the right notes and boosting engagement.

  • Develop a tailored strategy for each platform to align with your business goals and target audience.

  • Align content objectives with your goals and identify the types of content best for your brand.

  • Design a comprehensive content calendar that ensures consistent posting and strategic engagement.

  • Identify and analyze your target audience’s demographics, behaviors, and preferences to create engaging content.

  • Utilize the latest trends and hashtags to maximize your reach and visibility.

2. DIGITAL CONTENT CREATION

Need content that pops? I’ve got you covered! Whether it’s snappy captions, eye-catching graphics, or scroll-stopping videos, I’ll create content that turns heads and tells your brand’s story in a fun, fresh way.

  • Write compelling copy for social media that drives engagement and conversions.

  • Plan, script, and create short-form and long-form videos that perform well on platforms like TikTok, Instagram, and YouTube.

  • Design graphics, infographics, and other digital assets that enhance your message and engage your audience.

  • Edit, alter or embellish images to deliver clean, eye-catching visuals.

  • Reformat content to fit multiple platforms and types —images, video, and audio—to keep your audience engaged and entertained. Maximize content usage by repurposing existing materials across different platforms and formats.

3. PLATFORM MANAGEMENT

Say goodbye to the hassle of running your social accounts—I’ll take care of posting, responding, and keeping the convo going with your followers. Think of me as your social media sidekick, making sure your platforms are always fire!

  • Manage your social media accounts, ensuring timely responses, content updates, and active engagement.

  • Use scheduling tools to consistently post content at optimal times for maximum reach and engagement.

  • Actively monitor and engage with your community, responding to comments, messages, and customer inquiries.

  • Ensure that your content is optimized for each platform, from visuals to copy and hashtags.

  • Provide regular performance reports with insights on what’s working, what needs adjustment, and actionable recommendations for future growth.

past & present clients

let’s talk!

Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!